Alignment Series | Brand Development
Client: Oikocredit US & Oikocredit Canada
Audience: Young Adult Impact Investors
Oikocredit US and their Canadian counterpart wanted to connect with young finance professionals. To achieve this, we needed to create an engaging social media marketing campaign.
We began a video series where Oikocredit US’ CEO sat down with industry leaders to discuss the world of Impact investing. Each video was roughly 45 mins which could be broken into short-form videos to share directly on social media platforms. We focused primarily on Facebook, LinkedIn, Twitter, and Instagram.
Each installment of the Alignment series premiered on YouTube. I created an email campaign directed at stakeholders, complete with a intuitive “save-the-date” feature.
Once the VOD was live, short clips from the full video were posted on Oikocredit’s social media channels.
On the organization’s website, I created an archive of each episode and wrote a companion blog post. The blog posts were then featured in Oikocredit’s quarterly newsletters giving their audience an abundance of valuable content.
