Explainer Series | Visual Story Telling
Client: The Kellogg Company
Audience: Kellogg’s Employees
I collaborated with Kellogg’s GDAG Team to create an explainer video series. The goal was to give other departments a look at daily life on the GDAG team and the role they play in the organization.Using Vyond, I directed and animated three informative videos over the course of six weeks.
Kellogg’s sent me a draft script, which I adapted into storyboards. Once the scenes were drafted, I met with the GDAG team to look for opportunities to improve the story we were telling. Next came the block out animation phase, where we looked for pacing issues before moving on to finer details. The final outcome was a series of fun and engaging videos which boosted cross-team collaboration.
