HR Campaign | Visual Story Telling
Client: The Kellogg Company
Audience: Kellogg’s Employees
I created a mascot, branding, reference materials, UI graphics, and even a promo video for an internal project at Kellogg’s called YODA. The campaign was intended to help employees “blast off” on their career journey. Aaliyah became the face of this effort.
I presented 3 mockup variations. The mockup goes over my design choices and asks 3 direct questions to consider while collaborating on the final design.
The promo video served as a trailer for a month long event offering resources and insights on how to plan a successful career journey at Kellogg’s. I used Vyond to help streamline the process and quickly create an engaging and informative overview of the event.
