Legacy Campaign | Visual Story Telling
Client: Oikocredit US
Audience: Senior Impact Investors
How do you convey complex concepts like charitable remainder trusts in a bite size format?
Infographics.
Snail mail can still provide value to the right audience. Oikocredit US’ audience includes a significant senior demographic. In some cases, we only have a mailing address and phone number to reach stakeholders.
A printed brochure ensured we could connect with everyone. I opted for a larger font size for readability. To meet brand standards, I followed Oikocredit’s color guide closely.
All assets were created in Adobe Illustrator using simple iconography. The Legacy Landing page was built using Wix with a responsive design.
